El Máster en Dirección de Empresas y Gerencia en Proyectos de Ingeniería y Construcción es una formación de Experto para profesionales del sector de infraestructuras que buscan una especialización en la Dirección de Proyectos de Ingeniería y la Gestión Empresarial en Construcción. Este programa estratégico te prepara para la gerencia de proyectos de construcción avanzados, abordando la gestión de alcances y contractual, elementos cruciales para el éxito de cualquier iniciativa. Profundizarás en técnicas de negociación, control de costes en ingeniería, estimación precisa y planificación estratégica, herramientas indispensables para la toma de decisiones financieras. Desarrollarás una sólida comprensión de la gestión de riesgos, identificando y mitigando potenciales desviaciones. Dominarás la financiación de proyectos, desde proyecciones hasta la aplicación de Project Finance en contextos internacionales. Explorarás la gestión financiera empresarial, comprendiendo la lógica contable y el balance de situación para una visión integral del negocio. Además, te familiarizarás con estrategias de marketing y metodologías ágiles en proyectos como Scrum, optimizando la ejecución. Te prepararás para liderar iniciativas de ingeniería y construcción, integrando una visión global y estratégica para impulsar el crecimiento y la internacionalización de tu negocio. Además de la titulación de Máster de Formación Permanente en Dirección de Empresas y Gerencia en Proyectos de Ingeniería y Construcción, obtendrás acceso a formación especializada de Harvard ManageMentor® en Pensamiento estratégico, y podrás obtener una insignia digital verificable y un certificado de finalización que acreditarán las competencias adquiridas.
Objectives
Lead the planning, execution, and oversight of engineering and construction initiatives, optimizing scope and contract management.
Oversee project financing, from projections through to the implementation of project finance in international contexts.
Develop advanced strategies for cost estimation and control, as well as effective negotiation in the engineering and construction sector.
Comprehensively manage the risks inherent in projects by developing effective mitigation and response plans.
Base strategic decisions on a thorough accounting and financial analysis, with a thorough understanding of the company's balance sheet.
Integrate agile methodologies such as Scrum and marketing strategies to optimize project execution.
Methodology
At Educa PHAROS, we use a highly practical methodology focused on the direct application of knowledge in the student’s professional environment, combining theoretical content with real-world case studies, digital tools, and the guidance of a specialized teaching team.
Program
Session 1: Scope Management I
Session 2: Scope Management II
Session 3: Scope Management III
Session 4: Contract Management I
Session 5: Contract Management II
Session 1: Negotiation I
Session 2: Negotiation 2
Session 3: Negotiation 3
Session 4: Cost Control
Session 1: Cost Estimation 1
Session 2: Cost Estimation 2
Session 3: Cost Estimation 3
Session 4: Planning 1
Session 5: Planning 2
Session 6: Planning 3
Session 1: Global Context
Session 2: Risk Management 1
Session 3: Risk Management 2
Session 4: Risk Management 3
Session 5: Earned Value Method
Time Value of Money
Investment Valuation Methods
Preparation of financial projections.
Quality of financial projections and residual value.
Sources of project funding.
Cost of capital and debt level of the project. Evaluation of projects with uncertain outcomes.
Introduction to the Funding Model
Project Finance.
Project Risk Analysis.
Project Financeability.
Entities involved in financing the project.
Ratios and Project Funding Management.
Trends in financing for international projects.
Country Risk Management.
Sources of Funding for International Projects.
Financial Management of Service Projects.
Identifying Costs in Service Projects.
Allocation of costs to services.
Establishing the service budget.
Financial monitoring and service closure.
Accounting Logic
The Balance Sheet
The Journal and the General Ledger
Accounting Principles
The Most Common Balance Sheet Accounts (I)
The Most Common Balance Sheet Accounts (II)
Revenue and Expenses
The Income Statement
The Most Common Accounting Entries for Revenue and Expenses (I)
The Most Common Accounting Entries for Revenue and Expenses (II)
The Cash Flow Statement
Analysis of Changes in the Balance Sheet
Strategy for Ensuring Liquidity
Strategy for Ensuring Solvency
Leverage and Financial Return
Analysis Using Economic and Financial Ratios
The Financial System
Financial Mathematics
Investment Decisions. Net Present Value (NPV)
Investment Decisions. The IRR
Fundamentals of Socially Responsible Organizations
Socially Responsible Features
Value Creation and Corporate Social Responsibility
Formulating CSR Objectives
Planning and Scheduling of CSR Activities
Integrating CSR into the Organization's Overall Strategy
Stakeholder Groups
Concept and Types of "Stakeholders"
Stakeholder Relations
CSR and Stakeholders
Sustainable Corporate Management
Corporate Governance
Executive Ethics in Responsible and Sustainable Business
Ethics and CSR Audits
Designing a CSR Action Plan
Concept of Corporate Social Responsibility
Historical Background of CSR
The Beginnings of CSR
Long-Term Vision vs. Short-Term Vision
Building a Socially Responsible Company
What elements should a CSR report include?
Introduction to Social Marketing
Characteristics of Social Marketing
Social Responsibility and Ethics in Marketing
Types of Social Marketing
Social Marketing and Social Responsibility
The Expansion of the Concept of Marketing
Social Marketing Plan
Company Results from Corporate Social Marketing Programs
Values and Principles of the Traditional Company
Values and Principles of a Responsible and Sustainable Company
The Common Good and the Individual Good
Agility as a Response to a Changing Environment
The Evolution of Organizational Thought
Key Principles of the Agile Approach from a Strategic Perspective
Adaptive Mindset and Culture of Learning
Factors That Hinder or Facilitate Agile Adoption
Delivering value as the cornerstone of agile work
A deep understanding of user needs
Early validation: reducing risk and uncertainty
Impact Indicators vs. Performance Indicators
Continuous feedback and iterative learning
Self-Organized Teams and Principles of Autonomy
Distributed decision-making
Building Environments of Trust and Psychological Safety
Coordination and Communication in Dynamic Environments
Managing Interdependencies Among Teams
From Team Agility to Organizational Agility
Flexible Structures vs. Traditional Hierarchies
Distributed and facilitative leadership
Cycles of continuous innovation throughout the organization
The Challenge of Agile Strategic Alignment
Physical and virtual spaces that foster collaboration
Technology and tools as enablers (not protagonists)
Rituals and practices that foster continuous learning
Visual Management and Operational Transparency
Learning by Doing: Agile Experience Design
Common Myths About Transformation Processes
Approaches to Initiating a Transition to Agility
Maturity Models and Agile Diagnostics
Resistance to Change: An Effective Approach
Case Studies of Applications in Various Sectors
The State of the Art in Artificial Intelligence
Philosophy of Artificial Intelligence
The Future of Artificial Intelligence
Project Development Processes Using Artificial Intelligence
Data: Your Greatest Asset
Machine Learning
Deep Learning
Transformers
Synthetic Data Generation
Hyperparameters in Artificial Intelligence Models
Linear Regression
Nonlinear Regression and Support Vector Machines (SVM)
Decision Trees and Random Forests
Fuzzy Logic and Gradient Descent
Recommendation Systems
Setting Up the Development Environment: Anaconda, Visual Studio Code, and Python
Input Dataset and Data Processing
TensorHub, TensorFlow, and Keras
Image Processing
Generating Artificial Intelligence Models
Understanding Digital Marketing and E-commerce
Digital Marketing Ecosystem - Roles and Responsibilities of the Digital Marketing Officer
The Digital Strategy
E-commerce, m-commerce, and s-commerce
Digital Business and Technology Partnerships
Definition of Inbound and Outbound Marketing
Digital Marketing to Attract and Retain Customers
Content Marketing
Social Media and Community Management
Digital Marketing Plan
SEO
SEM
Programmatic Marketing and RTB
Performance Strategy and Techniques
Email Marketing
Understanding the User: Customer Experience, UX & UI
Data Science & Big Data
Data Visualization
Google Analytics
Digital Metrics and Digital Marketing Trends
The Effects of Infrastructure on Economic Development.
Financing Structures: Public vs. Private.
Models and Structures of Public-Private Partnerships.
Public-Private Partnership Contracts Around the World.
Identification of public-private partnership projects.
Regulatory and Institutional Framework for Public-Private Partnerships: COMMON LAW vs. CIVIL LAW
Fiscal Analysis of Public-Private Partnerships: Capacity and Impact on the Deficit
Economic Analysis of Public-Private Partnerships
Financial Analysis of Public-Private Partnerships
Stakeholders
Technical, Economic, and Financial Feasibility of Public-Private Partnership Projects.
Social and Environmental Feasibility of Public-Private Partnership Projects.
Risk Allocation in Public-Private Partnership Contracts.
The Concept of Value for Money.
Definition of the project's marketing and advertising criteria.
Bidding Process and Award of Public-Private Partnership Contracts.
Definition of the contract's financial structure.
Contract management during the construction and operations phases.
Renegotiation of infrastructure concession contracts.
Termination of the contract and transfer of assets.
Educa PHAROS is a training solution for businesses that centralizes learning, simplifies user management, and allows progress to be tracked through dashboards and reports.
It is designed for organizations that want to develop internal skills, standardize role-based training, and have traceability and learning metrics.
It includes learning paths by profile, user and permission management, progress reports, certification, and access to masterclasses or live sessions (depending on the plan).
It is based on best practices in security, access control, learning tracking, and implementation support. Customize this text according to your commitments (SLA, compliance, etc.).
Educa PHAROS is a next-generation training model that places a company’s human capital at the forefront. Through a platform that adapts to each company’s corporate image and offers a total of more than 900 courses, it provides training tailored to each organization’s specific needs. The unlimited flat-rate plan provides each company with the number of courses that best suits its needs, as well as the ability to determine which employees will have access.
Spanish 
Credits: 60 ECTS
Leadership and Management 
Spanish
60 ECTS